Personalization & Atelier
Ferraris are designed, engineered and manufactured at Maranello to reflect the marque's excellence in terms of performance, technology and craftsmanship. While every model is the maximum expression of sports car design, there is the opportunity for each individual client to put their own finishing touches to their car, thanks to the range of personalization possibilities available through the "Personalization & Atelier" program.
The Ferrari Atelier, flagship for the "One to One" Personalization Program, was launched at the end of May 2008 with the 612 Scaglietti, and was extended to the 599 GTB Fiorano in November 2008.
Beginning March 2009, Ferrari will also introduce the California on to the program.
The Personalization & Atelier Team in Maranello is eager to welcome clients, with the presence of a dealer representative, to this special location based within the factory, and help them to develop a unique car through a wide range of contents and special equipment.
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